From business as usual to a sustainable world in 2050 

Vision 2050: The new agenda for business

Under the Vision 2050 Project of the World Business Council for Sustainable Development (WBCSD), 29 WBCSD member companies developed a vision of a world well on the way to sustainability by 2050, and a pathway leading to that world – a pathway that will require fundamental changes in governance structures, economic frameworks, business and human behaviour. It emerged that these changes are necessary, feasible and offer tremendous business opportunities for companies that turn sustainability into strategy. 

The project addresses three questions: What does a sustainable world look like? How can we realize it? What are the roles business can play in ensuring more rapid progress toward that world?  Vision 2050 is the result of a collaborative effort. The Vision 2050 work provides a basis for interaction with other enterprises, civil society and governments about how a sustainable future can be realized. We hope to challenge companies to rethink their products, services and strategies, envisioning new opportunities that put sustainability at the center, to communicate with and motivate employees and their boards, and to develop leadership positions in the wider world. We invite governments to consider the policies and regulations needed to guide and organize society and give markets incentives to move toward sustainability, and invite persons to make a difference in their daily lives.